The Walking Movie
The world’s first Walking Movie
Forget about Netflix on the couch. Ready, Set, Action!
We created the world’s first ‘Walking Movie’ to put Amsterdams most rapidly transforming area on the map.
Players experience the movie first hand as an interactive multimedia experience, right at the movie set in open air.
Join the cheerful Grace on an extraordinary trip along hidden gems and free spirits in this rapidly transforming part of Amsterdam. And you’ll get into action yourself as you help out DJs, come to the aid of a very charming cook and much more. An hour full of surprising technology, humor, wonder, inspiring stories and a glimpse of the future.
Along the way, players pass brightly colored hearts and art that are part of the story. They activate the next scene at each location by scanning a QR code. A perfect way to discover a new part of the city.
Misteli created the walking movie, from the first concept to script, production and marketing.
Result
A highly visual, interactive story works like no other to influence the experience of a situation. Because when stories come to life, they are remembered. Through interaction and sensory experience, players are intrinsically involved and an emotional connection is created. Players indicate that they see the area in a new light, believe in Sloterdijk’s future and will definitely return.
View Uptown Sloterdijk campaign
Numbers
>1000 website visitors per month
>480 players per month, year round
Free publicity reach >1,150,000. Prominent in weekend editions of national newspapers and world-famous travel blogs.
Client
Gemeente Amsterdam, APG, BPD, Heijmans, NSI, Sychroon, Uptown Sloterdijk
