Redefining urban horizons with the Urban Land Institute

We got a challenging new request: aim to up the pace of new members joining the ULI Netherlands.

The Urban Land Institute is an international, acclaimed member-organisation. How can organisations like this stay agile, up to date and lively while the world is changing so fast?

That’s why the first thing we did was switch the ULI focus point. And we came up with a new manifesto and tagline for the organisation: redefining urban horizons. 

The communication proposal consisted of research, creative strategy, a new marketing mix and digital campaign execution. We not only changed the strategy but executed visuals and updated the ULI Netherlands website.

We will be working on the ULI communications for the coming year: A long-term growth strategy and a marathon, not a sprint.

Urban Land Institute