branding outstanding italian sustainability leadership.

We love crossing borders for the better. A band of Italian companies led by Illy coffee and other B Corps invited us to create a brand and visual identity for the Regeneration 2030 summit in Parma, Italy.

They bravely set out to not only connect business leaders from all around the globe to discuss how they could do better business. The goal was to get real commitment form everyone joining. Set in stone. To start collective action. A strong mission, that could benefit from some La dolce vita branding.

We created the tagline We Unite, We Act, We Flourish, inviting in everyone to join forces and create wellbeing for all, but also reap the benefits together. Because why commit if there’s no benefit?

The fun, inviting visual style, logo and animations reinforce that message and convey the lively Italian spirit.

Fondazione per lo Sviluppo Sostenibile (Sustainable Development Foundation)