AMSTERDAM PAINTED ORANGE

From May 10th to 12, 2023, the Krasnapolsky Hotel, Beurs van Berlage, PTA, and Nemo in Amsterdam were transformed into vibrant shades of orange. But it wasn’t because the Dutch national team was playing; it was all for the B for Good Leaders Summit 2023.

Over 1200 leaders from B Corps companies and organisations with a B Corp mindset descended upon Amsterdam, driven by a shared passion and purpose. They gathered to engage in meaningful conversations and work towards a singular goal: harnessing business as a force for good.

As a result of our design, participants were completely immersed in the vibrant atmosphere of the B for Good Leaders Summit. We found creative ways to ensure that every participant maximised their experience, could seize every program opportunity, and navigated easily. We did everything from eye-catching badges to a magnificent hanging eye, from mesmerising lighting to captivating animations, and from a directional tree to impressive sponsorship banners.

Of course, we brought it all to life using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimising our environmental impact. Because that is the B Corp way.

Client
Bforgood Leaders