AMSTERDAM PAINTED ORANGE

In May 2024, the Beurs van Berlage colored orange, not because the Dutch national team was playing, but for the B for Good Leaders Summit 2024.

More than 1,200 leaders from B Corps and companies with a B Corp mindset came to Amsterdam to attend the B for Good Leaders Summit, engage with each other and work toward a common goal: to harness business as a force for good.

Our design immersed participants in the B for Good Leaders Summit feel. We made sure everyone got the most out of their experience, didn’t miss any program opportunities and knew exactly where to go. From the badges to a giant hanging eye, from lighting to animations, from a signpost tree to sponsor banners, we created it all. Of course, we worked with cloth (recyclable), cardboard (more easily degradable) and recycled paper (less impact). That’s the B Corp way.

This year we surprised the founder of B for Good Leaders Leen Zevenbergen during the summit with the design A award for the Visual Identity of B for Good Leaders. We also had the opportunity to host our workshop How to communicate about Sustainability, in collaboration with de Roos, Auping and Sanofi. A 100+ filled room with lots of interaction and inspiration!

Client
Bforgood Leaders