A new tailor made suit for The Metropolitan Region Amsterdam
What characterizes the MRA? It is a voluntary partnership that works across borders. That’s what we were looking to capture in their new visual identity.
What defines MRA actions is always the combination of cooperation and location. So we developed a concept that visually depicts this as a + and a red dot. These can can stand alone or form a grid together. Focussed, but open to cooperation and innovation.
We also developed the new website. Looks simple, as it should. But make no mistake, in terms of structure there’s more than meets the eye. MRA administrators and officials quickly find everything they need to know. The agenda is linked to specific projects and the calendar and shows you the progress. See for yourself!
