The Dutch electric mobility sector is a world leader. Now is the time to promote this role. In 2015 Misteli already developed the Holland E-mobility label. With this label the Dutch e-mobility sector presented itself collectively to the outside world. Now the time is right to take the next step. Over the course of several creative sessions we searched for what distinguishes this remarkable platform. This resulted in a persuasive marketing strategy. We developed five smart values that addresses the entire market and also expresses the level of ambition of the sector.

Client
Ministry of Infrastructure & Environment