Together with Dutch private sector partners, the Amsterdam Metropolitan Region decided to present itself in the Iamsterdam’s corporate identity at the Expo Real international real estate fair. The assignment was to create a recognizable style that would display a united region with numerous opportunities and possibilities. How we did this? By creating a peaceful oasis at the centre of a storm of impressions and power slogans, with a strong and recognizable appealing look & feel – and, of course, original cheese sandwiches.

Client
Gemeente Amsterdam