Authority in concrete

After a winning pitch, Misteli got to work in concrete. Three key players in the sector join forces, but retain their own front door. How do you shape that cooperation? And more importantly: how do you give that cooperation the authority that wants to claim it?

After an intensive process with the client, we determined the DNA of this organization together, we gave her a name and we determined what the core of her mission should be.
Betonhuis, it was called. And that was to be known: we developed not only name and brand identity but also logo, house style and communication strategy. Betonhuis is about shaping the future in concrete, strengthening the role of sustainable building and making use of the power of being together. We are proud of the result.