We believe that combining a strong message with a beautiful, strategic design amplifies an organisation’s impact. With this in mind, we created a powerful new website for Been Management Consulting (Been MC) to communicate their vision and services.

Been MC guides companies in their transformation to impact people and the planet positively. They offer organisations, primarily in the food, energy, and healthcare systems, support in tackling their sustainability journey, handling their change management, or boosting their performance.

We started with a collaborative strategy session to understand and map all the needs and requirements throughout the organisation. We also sketched the core of Been MC – its DNA, tone of voice, position in the market, instrumental benefits, and target audiences.

The new website had to meet various needs: reflect their current identity, clearly communicate their services and experience, and support them in growing and scaling their organisation. We mapped out multiple user journeys to ensure the website would cater to the various target audiences.

We then started by creating a wireframe that communicates the organisation’s key characteristics: creative, connected, and courageous. We created an intuitive navigation system and established a natural information hierarchy. We ensured that copy, design, and structure all collaborated to communicate Been MC’s vision and offer. We also highlighted the models and the way of work within Been MC and let many of the work and cases speak for themselves. On top of this, we added a beautiful, bright design that puts the people behind Been MC at the forefront. We built the website entirely in-house, creating a future-proof structure that allows Been MC’s internal organisation to add elements or adjust information as needed.

Client
Been Management Consulting