A powerful quality mark

Iamsterdam is one of the strongest brands in the Netherlands. In fact the brand is so strong it has become an authority. By introducing the new Iamsterdam Approved label – initiated by Amsterdam marketing, Amsterdam RAI and Horeca Nederland (Dutch Hospitality) – Amsterdam can now guarantee 16,000 rooms for attractive fees during large conferences. The result: a series of online and offline means of communications for international trade fairs and the festive launch of the label in the new RAI Atrium.

Amsterdam Marketing, RAI Amsterdam