Iamsterdam is one of the strongest brands in the Netherlands. In fact the brand is so strong it has become an authority. By introducing the new Iamsterdam Approved label – initiated by Amsterdam marketing, Amsterdam RAI and Horeca Nederland (Dutch Hospitality) – Amsterdam can now guarantee 16,000 rooms for attractive fees during large conferences. The result: a series of online and offline means of communications for international trade fairs and the festive launch of the label in the new RAI Atrium.

Client
Amsterdam Marketing, RAI Amsterdam