Setting straight what’s out of line. Sounds pretty obvious, but that’s what we were aiming for in the new corporate identity for this orthodontist’s practice. A strategy session taught us unequivocally that service and professionalism were distinctive values. Would have been a pity not to use them, right? See for yourself how the result involves photography featuring their own patients telling the real, original story of this practice.

Client
Bokhout & Prahl