{"id":62418,"date":"2023-11-30T17:49:50","date_gmt":"2023-11-30T16:49:50","guid":{"rendered":"https:\/\/misteli.nl\/?p=62418"},"modified":"2023-12-12T12:04:24","modified_gmt":"2023-12-12T11:04:24","slug":"how-to-communicate-about-sustainability-the-workshop-wrap-up","status":"publish","type":"post","link":"https:\/\/misteli.nl\/nl\/how-to-communicate-about-sustainability-the-workshop-wrap-up\/","title":{"rendered":"Communicatie over duurzaamheid, de key learnings"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1662109683101{padding-bottom: 50px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-581527&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;900&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_italic=&#8221;yes&#8221;]Key Learnings<br \/>\nvan onze Shifting Patterns Workshop:[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-581527&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;700&#8243; text_transform=&#8221;uppercase&#8221; text_height=&#8221;fontheight-179065&#8243; text_italic=&#8221;yes&#8221;]How to Communicate about Sustainability[\/vc_custom_heading][vc_column_text]Ontdek wat wij leerden van de sprekers van ACM, B Lab, WeTransfer en Bol.com.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1675960396272{padding-top: 40px !important;}&#8221;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;block-right&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;62218&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;left center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;2&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1700842828215{padding-top: 300px !important;padding-bottom: 300px !important;padding-left: 100px !important;}&#8221;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<strong>Op donderdag 16 november 2023 organiseerden we de eerste Shifting Patterns Workshop: How to Communicate about Sustainability.\u00a0<\/strong><\/p>\n<p>Het wordt namelijk hoog tijd dat organisaties duidelijk communiceren over hun duurzaamheidsbeleid en -initiatieven. Maar hoe praat je over een proces dat nog loopt, en doelen die nog niet zijn bereikt? Hoe zorg je ervoor dat je altijd duidelijk en transparant bent? Hoe voorkom je de valkuilen van Greenwashing? En hoe ziet een duurzaamheid-communicatiestrategie er eigenlijk uit?<\/p>\n<p>Onze workshop combineerde inspirerende presentaties, leuke activiteiten, een inzichtelijk panel en diverse netwerkmogelijkheden om deze vragen te beantwoorden. Tijdens de workshop ontdekten deelnemers de belangrijkste do\u2019s en dont\u2019s over duurzaamheidscommunicatie, leerden over de aankomende wetgeving omtrent greenwashing, en werden ge\u00efnspireerd door WeTransfer en Bol.com.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;62252&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;62254&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<strong>Er presenteerden een reeks experts en marktleiders:<\/strong><\/p>\n<ul>\n<li>Anne van der Poel van Misteli creative agency<\/li>\n<li>Stan Veldhuis van de <em><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.acm.nl\/nl\" target=\"_blank\" rel=\"noopener\">Autoriteit Consument &amp; Markt<\/a><\/span><\/em>\u00a0(ACM)<\/li>\n<li>Lina Ruiz van <em><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.linkedin.com\/company\/wetransfer\/\" target=\"_blank\" rel=\"noopener\">WeTransfer<\/a><\/span><\/em><\/li>\n<li>Puck Blokland van<span style=\"color: #0000ff;\"><em>\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/www.bcorporation.net\/en-us\/\" target=\"_blank\" rel=\"noopener\">B Lab<\/a><\/em><\/span><\/li>\n<li>Kirsten Metten van <em><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.bol.com\/nl\/nl\/\" target=\"_blank\" rel=\"noopener\">Bol.com.<\/a><\/span><\/em><\/li>\n<li>En onze host: Sophie Kuijpers van de <span style=\"color: #0000ff;\"><em><a style=\"color: #0000ff;\" href=\"https:\/\/www.dezaakvanadvocaten.nl\/\" target=\"_blank\" rel=\"noopener\">Zaak van Advocaten<\/a><\/em><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Deze diverse groep van sprekers zorgde voor verschillende invalshoeken en perspectieven op duurzaamheidscommunicatie. Ondanks de diverse achtergronden van de sprekers waren er een paar tips en inzichten die steeds herhaald werden. Hieronder vind je de key learnings.<\/span>[\/vc_column_text][vc_empty_space empty_h=&#8221;0&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; el_class=&#8221;block-left&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_image=&#8221;62224&#8243; back_repeat=&#8221;no-repeat&#8221; back_position=&#8221;center center&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;-2&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1700843807404{padding-top: 300px !important;padding-right: 100px !important;padding-bottom: 300px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row unlock_row=&#8221;&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1701177793358{padding-bottom: -20px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243;]De key learnings:[\/vc_custom_heading][vc_column_text]Van de experts van ACM, B Lab, Bol.com en WeTransfer leerden we:[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-148712&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1676913197101{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1701084600275{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;62282&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243;]Betrek en inspireer je stakeholders vanaf het allereerste moment.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Dit is een cruciale eerste stap in het maken van impact, en geldt vooral voor jouw interne organisatie. Zorg er eerst voor dat je de verwachtingen en waardes van je stakeholders goed begrijpt. Vervolgens motiveer en inspireer je hen om mee te gaan in jouw duurzaamheidsreis en -communicatiestrategie. Zo verankert duurzaamheid zich door de hele organisatie, en ben je samen veel sterker.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1700844561896{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-148712&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1676913197101{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;62284&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243;]Communiceer over het proces.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Jouw stakeholders, werknemers en klanten zijn niet alleen ge\u00efnteresseerd in de duurzaamheidsdoelen van jouw bedrijf. Zij willen juist weten wat de organisatie gaat doen om deze doelen te bereiken, en welke concrete stappen er worden genomen.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1700844550939{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-148712&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1676913197101{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1701084600275{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;62286&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243;]Wees zo specifiek, duidelijk, en gedetailleerd mogelijk in je duurzaamheidsclaims en -communicatie.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Om greenwashing of greenhushing te voorkomen is het cruciaal om algemene uitspraken en termen te vermijden. Wees in plaats daarvan specifiek en onderbouw de informatie altijd met bewijs. In een voorbeeld liet ACM het verschil zien tussen een vrachtwagen met het de tekst \u2018groen op de weg\u2019 en een andere met de tekst \u2018deze vrachtwagen rijdt 100% elektrisch\u2019 op de zijkant. Terwijl de eerste claim veel onduidelijk laat over welke elementen van de vrachtwagen \u2018groen\u2019 zijn, en wat \u2018groen\u2019 betekent in deze context, verklaart de tweede precies wat het duurzaamheidscomponent is. Zo moet het dus.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1700844561896{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-148712&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1676913197101{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;62289&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243;]Wees genadeloos eerlijk.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Wij leven in een tijdperk van transparantie. Klanten willen geen overdreven verhalen horen over de prestaties van jouw organisatie, of over onrealistische doelen lezen. Integendeel: jouw publiek wil juist horen over jouw dilemma\u2019s en tegenslagen. Wees zo eerlijk mogelijk, dit wordt gewaardeerd.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1700844550939{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-148712&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1676913197101{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1701084600275{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;62291&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243;]Gebruik Frameworks en tools om structuur te geven aan je duurzaamheidsstrategie en -communicatie.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Dit is de belangrijkste les die we van B Lab geleerd hebben. Een \u2018B Corporation Certification\u2019 is een fantastisch doel, maar het proces naar de certificering zelf is een fantastisch hulpmiddel om structuur te geven aan een duurzaamheidsstrategie. Op deze manier zijn certificeringsprocessen een pad met alle juiste stappen naar je doelen onderweg.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1700844561896{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; border_color=&#8221;color-148712&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1676913197101{padding-top: 1px !important;padding-right: 1px !important;padding-bottom: 1px !important;padding-left: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/6&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;62293&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;right&#8221;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h4&#8243;]Echte impact<br \/>\nmaak je niet in \u00e9\u00e9n dag.[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Het opstellen, uitvoeren en verbeteren van een duurzaamheidsbeleid en -communicatiestrategie is een langetermijnproces. Dit vergt veel tijd om echt onder de knie te krijgen. Terwijl Bol.com en WeTransfer hun huidige successen presenteerden, erkende ze beiden hoelang het heeft geduurd om dit te bereiken. Ook vertelden ze over de lange reis van verbetering die nog voor hen, en ons allemaal, ligt. Wees geduldig, zeiden ze tegen het publiek, want verandering gebeurt niet van de ene op de andere dag. Een gefaseerde aanpak en het stellen van duidelijke doelen helpt je opweg naar impact.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text]<strong>Ben je benieuwd naar meer insider-tips en tools, of wil je zeker weten dat je de volgende Shifting Patterns Workshop niet mist? Schrijf je hier in voor onze nieuwsbrief:<\/strong>[\/vc_column_text][vc_button button_color=&#8221;color-914200&#8243; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fmisteli.nl%2Fsubscribe%2F&#8221;]Sign Up[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-148712&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1700844550939{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 30px !important;padding-left: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-238864&#8243; isotope_mode=&#8221;fitRows&#8221; medias=&#8221;62275,62273,62271,62269,62267,62265&#8243; gutter_size=&#8221;3&#8243; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Het wordt namelijk hoog tijd dat organisaties duidelijk communiceren over hun duurzaamheidsbeleid en -initiatieven. Maar hoe praat je over een proces dat nog loopt, en doelen die nog niet zijn bereikt? <\/p>\n","protected":false},"author":11,"featured_media":62582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,162],"tags":[],"class_list":["post-62418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geen-onderdeel-van-een-categorie","category-updates-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicatie over duurzaamheid, de key learnings - Misteli Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/misteli.nl\/nl\/how-to-communicate-about-sustainability-the-workshop-wrap-up\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicatie over duurzaamheid, de key learnings - Misteli Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Het wordt namelijk hoog tijd dat organisaties duidelijk communiceren over hun duurzaamheidsbeleid en -initiatieven. 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