{"id":49072,"date":"2016-09-08T13:43:36","date_gmt":"2016-09-08T11:43:36","guid":{"rendered":"http:\/\/misteli.wrhg.nl\/mistelitest\/?p=49072"},"modified":"2019-12-06T16:27:31","modified_gmt":"2019-12-06T15:27:31","slug":"creatie-case","status":"publish","type":"post","link":"https:\/\/misteli.nl\/nl\/creatie-case\/","title":{"rendered":"Lubbers & Dijk | Met recht mooier"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/2″][vc_single_image media=”49882″ media_width_percent=”100″ media_ratio=”four-three”][\/vc_column][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text text_lead=”yes”]Hoe versterkt de vorm waarin een boodschap wordt gebracht, de inhoud ervan? Dat is binnen ons creatieve werk dat zich met design bezighoudt het vertrekpunt. De verschijningsvorm van een boodschap danst daarmee op een koord: hij\u00a0dient ondersteunend te zijn, maar wel onderscheidend. Hij\u00a0dient op te vallen, maar wel bij de afzender in de buurt te blijven. In nauw overleg met onze opdrachtgevers komen we tot voorstellen die een merk haar beste zelf in de spiegel laten zien. Gemiddeld duurt de realisatie van een nieuwe huisstijl ongeveer vier tot zes weken.<\/p>\n

Wat levert dat op?
\n<\/em>Een herkenbare en authentieke visuele identiteit kan een merk versterken en geeft direct al een eerste belangrijk signaal af aan een doelgroep.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text text_lead=”yes”]<\/p>\n

De basis voor een goed design begint bij de inhoud. Dat gold ook voor de nieuwe huisstijl die er voor het notariskantoor Lubbers & Dijk diende te komen. Tijdens een creatieve sessie met de partners van het kantoor, bleken waarden\u00a0als betrouwbaarheid, transparantie en expertise essentieel voor het bedrijf. Die kernwaarden werken als belangrijke\u00a0input voor een ontwerper.<\/p>\n

Tijdens een presentatie legden we drie designrichtingen voor, en presenteerden we een rationale en pay-off. Steeds werd gezocht naar varianten die genoemde kernwaarden in woord en beeld op hun eigen manier reflecteerden. De keuze die Lubbers & Dijk maakte, werd uiteindelijk op alle vormen van communicatie doorgevoerd: op alle fysieke documenten, online en in brochuremateriaal.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”50374″ media_width_percent=”100″ media_ratio=”four-three”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/3″][vc_single_image media=”49879″ media_width_percent=”100″ media_ratio=”four-three”][\/vc_column][vc_column column_width_percent=”100″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/3″][vc_single_image media=”52204″ media_width_percent=”100″ media_ratio=”four-three”][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”52207″ media_width_percent=”100″ media_ratio=”four-three”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Elk verhaal dat ertoe doet, verdient een onderscheidende en overtuigende identiteit. Wij zoeken naar de kern en verbinden die aan een duurzaam concept dat betrekt, beklijft en begeestert. We denken daarin middelenvrij, maar hebben een zwak voor design met een visie.<\/p>\n","protected":false},"author":6,"featured_media":56679,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-49072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatie"],"yoast_head":"\nLubbers & Dijk | Met recht mooier - Misteli Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/misteli.nl\/nl\/creatie-case\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lubbers & Dijk | Met recht mooier - Misteli Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Elk verhaal dat ertoe doet, verdient een onderscheidende en overtuigende identiteit. 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