{"id":60525,"date":"2022-08-29T17:05:51","date_gmt":"2022-08-29T15:05:51","guid":{"rendered":"https:\/\/misteli.nl\/?post_type=portfolio&p=60525"},"modified":"2022-08-30T10:21:39","modified_gmt":"2022-08-30T08:21:39","slug":"s-werelds-eerste-walking-movie","status":"publish","type":"portfolio","link":"https:\/\/misteli.nl\/nl\/portfolio\/s-werelds-eerste-walking-movie\/","title":{"rendered":"\u2019s werelds eerste Walking Movie"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” width=”2\/3″][vc_single_image media=”60493″ media_width_percent=”100″ alignment=”center”][vc_single_image media=”60496″ media_width_percent=”100″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/3″][vc_custom_heading]The Walking Movie[\/vc_custom_heading][vc_column_text]<\/p>\n

\u2019s werelds eerste Walking Movie <\/strong><\/h5>\n

Niks Netflixen op de bank. Ready, Set, Action!<\/p>\n

We cre\u00eberden ’s werelds eerste ‘Walking Movie’ om het meest verrassende, snel transformerende gebied van Amsterdam op de kaart te zetten.<\/p>\n

Spelers ervaren de film zelf, lopend op de \u2018set’ in de open lucht. Samen met de vrolijke Grace (Award winnende actrice Jeannine la Rose) maken ze een bijzondere reis langs verborgen parels en vrije geesten. En ze komen zelf in actie door dj’s te helpen, een wel heel charmante kok te hulp te schieten en nog veel meer. Een uur vol verrassende techniek, humor, verwondering, inspirerende verhalen en een glimp van de toekomst.<\/p>\n

Onderweg komen spelers langs felgekleurde harten en kunstwerken die deel uitmaken van het verhaal. Ze activeren de volgende sc\u00e8ne per locatie door een QR-code te scannen. En ze komt zelf in actie\u2026 Een perfecte manier om een nieuw deel van de stad te ontdekken.<\/p>\n

Misteli cre\u00eberde de walking movie, van het eerste concept tot script, productie en marketing.<\/p>\n

Toerdamour.nl<\/a><\/strong><\/u><\/p>\n

Resultaat
\n<\/b><\/span>Een sterk visueel, interactief verhaal werkt als geen ander om de beleving van een situatie te be\u00efnvloeden. Want als verhalen tot leven komen worden ze onthouden. Door interactie en zintuiglijke ervaring worden spelers intrinsiek betrokken en ontstaat een emotionele verbinding. Spelers geven aan dat ze het gebied in een nieuw licht zien, in de toekomst van Sloterdijk geloven en zeker zullen terugkeren.<\/p>\n

Bekijk Uptown Sloterdijk campagne<\/strong><\/u><\/a><\/p>\n

Cijfers<\/b><\/p>\n

>750 websitebezoekers<\/strong> per maand<\/p>\n

>250 spelers per maand,<\/strong> heel jaar rond<\/p>\n

Free-publicity bereik >1.000.000.\u00a0 <\/span><\/strong>Prominent in weekendedities van landelijke dagbladen en wereldberoemde travel blogs.[\/vc_column_text][vc_separator sep_color=”color-xsdn”][vc_column_text]Client
\n<\/strong>Gemeente Amsterdam<\/a>, APG<\/a>, BPD<\/a>, Heijmans,<\/a> <\/span>NSI,<\/a> Sychroon<\/a>, Uptown Sloterdijk<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_single_image media=”60500″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”60502″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”60504″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”60536″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/3″][vc_single_image media=”60507″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”60509″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”60511″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”60517″ media_width_percent=”100″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ […]<\/p>\n","protected":false},"author":11,"featured_media":60523,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[74,75,10,8],"class_list":["post-60525","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-campagnes","portfolio_category-creatie","portfolio_category-events","portfolio_category-strategie"],"yoast_head":"\n\u2019s werelds eerste Walking Movie - Misteli Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/misteli.nl\/nl\/portfolio\/s-werelds-eerste-walking-movie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2019s werelds eerste Walking Movie - 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