{"id":59595,"date":"2021-08-04T18:03:07","date_gmt":"2021-08-04T16:03:07","guid":{"rendered":"https:\/\/misteli.nl\/?post_type=portfolio&p=59595"},"modified":"2024-09-12T14:43:16","modified_gmt":"2024-09-12T12:43:16","slug":"uptown-sloterdijk-campagne","status":"publish","type":"portfolio","link":"https:\/\/misteli.nl\/nl\/portfolio\/uptown-sloterdijk-campagne\/","title":{"rendered":"Uptown Sloterdijk campagne"},"content":{"rendered":"

[vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” width=”2\/3″][vc_single_image media=”60552″ media_width_percent=”100″][vc_single_image media=”59661″ media_width_percent=”100″][\/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_color=”color-lxmt” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ z_index=”0″ medium_width=”0″ css_animation=”bottom-t-top” animation_delay=”200″ width=”1\/3″][vc_custom_heading uncode_shortcode_id=”129904″]UPtown Sloterdijk campagne[\/vc_custom_heading][vc_column_text]Sloterdijk<\/a> komt tot leven<\/b><\/p>\n

Grote kans dat je Sloterdijk kent als een grijs, eenzijdig kantorengebied, maar de komende jaren transformeert Sloterdijk tot levendige stadswijk. Eind 2024 wonen er 3000+ mensen, met alle voorzieningen die je maar kunt wensen. Het geoefende oog ziet die verandering elke dag vorm krijgen, maar de gemiddelde huizenzoeker nog niet. Wij begeleiden de groep bedrijven (Heijmans, BPD e.a.) en de gemeente Amsterdam bij de positionering, placemaking en campagne om ook het grote publiek kennis te laten maken met het nieuwe Sloterdijk.<\/p>\n

De online campagne zetten we op in 4 sporen: Creators, Life, Tomorrow en Active. Zo ziet iedereen wat er vandaag al in het gebied te beleven is \u00e9n hoe het er over 5 jaar uit ziet.<\/p>\n

Covid restricties zaten in de weg, maar zodra het kon boden we straatmuzikanten een podium op verschillende plekken in Sloterdijk.<\/p>\n

We maakten pop-up theatervoorstelling Vlucht van Erik Corton in Sloterdijk mogelijk en bouwden daar een campagne omheen door de hele stad en het hele internet.<\/p>\n

We cre\u00eberden \u2019s werelds eerste Walking Movie in Sloterdijk, dwars door de natuur, een creatieve broedplaats en horeca in het gebied.<\/p>\n

Bekijk Walking Movie hier<\/strong><\/u><\/a><\/p>\n

Resultaat<\/strong><\/p>\n

– Sloterdijk komt tot leven
\n– 4100 websitebezoeken per maand
\n– Voorspoedige verkoop appartementen en kantoren<\/p>\n

www.uptownsloterdijk.nl<\/strong><\/u><\/a><\/p>\n

[\/vc_column_text][vc_separator sep_color=”color-xsdn”][vc_column_text]Client
\n<\/strong>Gemeente Amsterdam<\/a>, Heijmans<\/a>, Synchroon<\/a>, NSI<\/a>, BPD<\/a>, APF<\/a>, EDGE<\/a>, APG<\/a>, CBRE<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/3″][vc_single_image media=”59533″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”59529″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”59527″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_single_image media=”59734″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/3″][vc_single_image media=”59574″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”59578″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”59576″ media_width_percent=”100″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sloterdijk komt tot leven<\/p>\n","protected":false},"author":11,"featured_media":59726,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[74,8],"class_list":["post-59595","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-campagnes","portfolio_category-strategie"],"yoast_head":"\nUptown Sloterdijk campagne - Misteli Creative Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/misteli.nl\/nl\/portfolio\/uptown-sloterdijk-campagne\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uptown Sloterdijk campagne - Misteli Creative Agency\" \/>\n<meta property=\"og:description\" content=\"Sloterdijk komt tot leven\" \/>\n<meta property=\"og:url\" content=\"https:\/\/misteli.nl\/nl\/portfolio\/uptown-sloterdijk-campagne\/\" \/>\n<meta property=\"og:site_name\" content=\"Misteli Creative Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T12:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/misteli.nl\/wp-content\/uploads\/2021\/08\/Yvette-van-boven-UpTown-Sloterdijk-Misteli.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1450\" \/>\n\t<meta property=\"og:image:height\" content=\"1434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/misteli.nl\\\/nl\\\/portfolio\\\/uptown-sloterdijk-campagne\\\/\",\"url\":\"https:\\\/\\\/misteli.nl\\\/nl\\\/portfolio\\\/uptown-sloterdijk-campagne\\\/\",\"name\":\"Uptown Sloterdijk campagne - 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