{"id":54610,"date":"2017-12-01T13:12:40","date_gmt":"2017-12-01T12:12:40","guid":{"rendered":"https:\/\/misteli.nl\/?post_type=portfolio&#038;p=54610"},"modified":"2020-06-16T15:16:28","modified_gmt":"2020-06-16T13:16:28","slug":"betonhuis","status":"publish","type":"portfolio","link":"https:\/\/misteli.nl\/nl\/portfolio\/betonhuis\/","title":{"rendered":"Betonhuis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;2\/3&#8243;][vc_single_image media=&#8221;54708&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading]Thuis in beton[\/vc_custom_heading][vc_column_text]Na een winnende pitch mocht Misteli aan de slag in beton. Drie gezichtsbepalende partijen in de sector bundelen hun krachten, maar behouden hun eigen voordeur. Hoe geef je die samenwerking vorm? En belangrijker nog: hoe verleen je die samenwerking de autoriteit die het wil claimen?<\/p>\n<p>Na een intensief traject met de klant bepaalden we samen het DNA van deze organisatie, gaven we haar een naam en stelden we vast wat de kern van haar missie moest worden.<br \/>\nBetonhuis, ging het heten. En dat mocht men weten: we ontwikkelden behalve naam en merkidentiteit ook logo, huisstijl en communicatiestrategie. Betonhuis draait om het vormgeven van de toekomst in beton, het verstevigen van de rol van duurzaam bouwen en het benutten van de kracht van samen. We zijn trots op het resultaat.[\/vc_column_text][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_column_text]<strong>Opdrachtgever<\/strong><br \/>\nBetonhuis[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-144534&#8243; medias=&#8221;54709,54710,54711,54707&#8243; gutter_size=&#8221;3&#8243; media_items=&#8221;media|lightbox|original&#8221; screen_lg=&#8221;1000&#8243; screen_md=&#8221;600&#8243; screen_sm=&#8221;480&#8243; single_width=&#8221;3&#8243; images_size=&#8221;three-two&#8221; single_overlay_opacity=&#8221;90&#8243; single_overlay_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; items=&#8221;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&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>thuis in beton<\/p>\n","protected":false},"author":6,"featured_media":54715,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[75,8],"class_list":["post-54610","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-creatie","portfolio_category-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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