work in progress
Dutch House of Representatives: Additional letters for exhibition // SHFT: identity design // E-mergo: identity design // Hulshoff: campaign // Upp: housestyle development, strategy and film // Waternet: internal campaign
upcoming events
17/06/10 Misteli at NMD
24/06/10 Constant Innovation
08/07/10 Visual Identity, trends, tips and great work
24/06/10 Constant Innovation
08/07/10 Visual Identity, trends, tips and great work
quote
"Advertising should evolve from one-way seduction to a fair dialogue"
Jan Driessen, voorzitter BVA
Jan Driessen, voorzitter BVA
newsletter sign-up
The major Amsterdam Housewarming
On October 9th and 10th the major Amsterdam Housewarming will be launched. This new exhibition where the total housing supply of Amsterdam will be presented, will take place in the Theaterfabriek. The fair is an initiative of real-estate developers, agents, housing associations and the Municipality of Amsterdam. Misteli Communications is responsible for strategy, concept and creation of the fair and the total media campaign. An accessible and customer-focused fair where the housing supply is presented on district squares. There is also a children's playground, a financial square and some workshops and lectures. Overall a pleasant and informative day with many opportunities for the public to orient properly.
Truck Montage Kit
We just finished the follow-up of the succesful campaign Enter the T-zone: Truck Montage Kit. Teachers can order 1 of the 25 flight cases with all ingredients for an interactive lesson about trucks.
>> More
Misteli works on additional letters for exhibition
At the moment we're working on some additional letters for the youth exhibition we made last year.
Brand energy group on LinkedIn
Join our new group Brand energy, the next step in activating people and brands. Brand energy is the flow that arises from the shared passion of staff and users to the brand (read product or organization). This is reflected in their way of thinking, feeling and acting towards the brand, by which the associated services are continuous and remain valuable.
>> Join our group here.
Campaign city of Veenendaal
For the council of Veenendaal, a small city in the East of the Netherlands, we are developing an inspiring meeting for over 300 employees. Within this council, renewal and cooperation are important items. By various activities employees can discover their natural talents and the source of pleasure in their work.
Sponsorcampaign for Waternet
We've been working on a campaign for Waternet during the Amsterdam Marathon. We came up with the idea of a 'Amsterdam walks on water competition'. And the winner is... >> creatie.nl
Misteli Communications welcomes Hulshoff
After making an inventory of the current communication policy of this great family business we wrote a strategic advise. To merge the identities of the different directories we will introduce one pay off and we will redefine the corporate story. We will also develop an internal campaign to increase the involvement of the employees, a newsletter (internal and external), we optimise the PR policy and we organise a ‘hard hat tour’ in the new building.
Youth exhibition opening
Everything you need to hear, see and know about democracy. The youth exhibition which we worked hard on, is opened from 1st of July. >> Watch here
Sustainable solutions
A well known term these days is sustainability. There have been a lot of solutions developed to save the environment. Al lot of trends prove that that sustainability also can be inspiring, enjoyable and stylish.
We made a list with fifteen of them. >>
Housestyle, strategy and film for Vitura
We are finishing a housestyle, communication strategy and film for Vitura. A new vitality centre (in development) for people with intensive stress- and burnout symptoms. For the filming we went to Sweden, where the Vitura approach books marvelous results. More information on this project soon.
Personal talk with Joseph Pine
After his seminar on 'Authenticity', Véronique Misteli spoke with Joseph Pine about experience communication in the Netherlands and offered him a typical Dutch recipebook.
Graphic design and copywriting 'Drive On' booklet RWS contest
Create a solution to decrease traffic hindrance during renovation projects at iron bridges. We took care of design and copywriting. >> Watch here
Experience communications 2.0
From 'fake to real', from 'overload to back to basics', from 'superficial to depth'. All these movements form our new vision on experience communications. Based on trends and guided by inspiring cases Véronique Misteli introduced experience communications 2.0 at MarCom '09. More than 150 visitors were enthusiastic about this innovative form of communications.
Misteli Communications in Grand Stand
The Dutch Design stand that we designed for the MIPIM at Cannes is published in the yearly Grand Stand book of Frame. Misteli Communications installed the revolutionary Tree Trunk bench, designed by Jurgen Bey for Droog, to enliven the stand’s commercial atmosphere.
>> Watch here
Rent an activating stand
A new activating stand, now for rent. A stand that will activate visitors with a clean and tempting design. >> Watch here
Marketing Campaign for Spring Harvest
We’re now working on a campaign for Spring Harvest (UK). We will present their holiday parc as a high quality/low cost camping paradise.
>> Watch here
Vondelpark campaign on AT5, ParoolTV and RTV-NH
Misteli Communication supported the protestcampaign against the 'dog line command' with protestposters.
Aad Verkade winner client satisfaction survey
During spring 2009 we did a client satisfaction survey to measure our projects. Aad Verkade from BOVAG is now the happy owner of a Nespresso machine which we raffled at all participants.
Copywriting for Act Positive
For the youth initiative 'Act Positive', that works towards a better European political approach of the worldwide Aids issues, we did the copywriting and content of the corporate brochure.
